5 Best Ad Money Making Networks for Publishers in 2021-22

Google AdSense isn’t the beginning and end of the ad tech industry. In reality, for publishers who wish to make cash outside of Google, there are a plethora of options. You can make the most money by combining many networks. Here, we investigate and provide our top 5 picks for 2021-22.

1. Amazon

Amazon Publisher Services

Features

  • Unified Ad Marketplace – header bidding from Amazon and third-party partners via SSP.
  • Server-to-Server bidding integrations
  • REsponsive
  • Automated line item configurations
  • Single header tag integration
  • Centralized dashboard

Pros

  • Faster page loads
  • Unified demand
  • Easy integration

Cons

  • Managed service: you don’t have a lot of control
  • Restricted to Amazon clients

2. Bing

Bing for partners

Features

  • Syndication – you get paid to show Bing Ads on your website. Bing serves the ads tailored to your audience and content.
  • Search ads – customer search on Bing and partner and get served custom ads according to search keywords.
  • Cross-device search results  – responsive search results and ads for PC, mobile, and tablet.

Pros

  • Has three search engines – Bing, Yahoo, and AOL
  • Bing network is growing, reaching searchers that aren’t reached with Google AdWords.
  • You can import your Google Ads campaign

Cons

  • Cannot target specific countries with the partner network
  • Network placement sometimes is low quality
  • Not available on Mac

3. Taboola

Taboola

Features

  • Feed – presents content in a scrolling news feed type.
  • A/B testing
  • Online content discovery
  • Native advertising – advertiser-side. Matches and targets campaigns to specific publishers according to content.

Pros

  • It’s easy to set up campaigns
  • Provides many options for targeting
  • Supports several audiences

Cons

  • Not friendly interface
  • Not performance whitelisting

4. Outbrain

Outbrain publishers

Features

  • End-to-end platform
  • Flexible Placements
  • Sells remnant inventory

Pros

  • Easy to use
  • Simple setup
  • Large distribution network

Cons

  • Weak support
  • Terms and conditions change rapidly.
  • Most of the traffic comes from the top of the funnel.

5. IndexExchange

IndexExchange for publishers

Features

  • Predictive optimization – price settings to achieve specific yield goals.
  • Data services – custom optimization models and simulations
  • Analytics – real-time feed that lets you know who is buying your inventory.

Pros

  • Selective about what advertisers they allow into their system.
  • Integration with multiple platforms

Cons

Conclusion

You can use more than one ad network as a publisher. Keep in mind, however, that not all networks are compatible with Google AdSense. Along with their own, Google has a list of ad networks you can use.

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